Marketing in this day and age has evolved and we are also changing to empower enterprises through Integrated Marketing. Gone are the days of direct marketing only on traditional channels such as TV commercials. Nowadays, audiences especially millennials have an increasing disinterest for such tactics. The viewers are constantly looking for immersive and interactive experiences which are personal to them, and has a consistent message to which they can connect and identify with. Integrated marketing puts the focus on ensuring that your messaging is consistent, regardless of the channel that is used as the vehicle to share the message.

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