POSB 360° Gallery
Celebration of 140 years of POSB anniversary through 360° Web-Based showcase of the heritage gallery
With the team’s long-time partner POSB, POSB’s 140th anniversary was celebrated through a 360° Web-Based showcase of the heritage gallery. With advanced graphics technology, 360° online videos that can be playable with a social media contest were inputted together with superimposed graphics to enhance the gallery’s realism and liveliness.
Combining social media activation in this project with Facebook as the main outreach avenue, the team managed to reach out to a wide base of customers and target the client’s new and upcoming millennials for future clientele growth.