The Front Row 2021 – Asia’s first virtual fashion festival

The Front Row 2021

TFR 2021’s line-up continues to be staged in a virtual world against a backdrop of iconic local landmarks where viewers can not only teleport between locations in the 360 degree 3D fashion village, but also move about the different environments.

Supported by Singapore Tourism Board’s Kickstarter Fund and produced by AP Media, The Front Row features films shot on full scale Extended Reality (XR) sets transformed into a 3D world, and incorporate Augmented Reality (AR) showcases for runway shows.

More importantly, there are “live” and “buy now” elements where viewers can shop for the latest collections of womenswear, menswear, swimwear, jewelry and accessories from around the island and across the globe.


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